Wolff Olins, the Olympic logo and a load of crap..
Well, it looks like I’m number one on Google for Wolff Olins and load of crap!
http://www.google.com.au/search?hl=en&q=Wolff+Olins+load+of+crap&btnG=Search&meta=
It only took a day to get to number one - I’ll be happier when I can further up the results for more ‘flattering’ searches for them.
Update: “Wolff Olins” or “Wolff Olins Olympic Logo” has me at #2 and #4 in the results - astounding!
I like to think of it as an experiment in branding and brand management
For those seeking a more measured analysis - then look here
Wednesday, June 6th, 2007 @ 10:10 pm