Google Analytics (redux)
My friend Scott had this to say
If they can figure out which sites have the best sales conversions, stickiest content, etc etc, then it gives them amazing prospecting power. They’ll not only know who LINKS to who, but how many of those links are actually USED, when and by who.
Even if that doesn’t help them with prospecting, it could do amazing things with their general relavency algorithm (no more guessing that a site is authorative because of all the billions of unclicked links to it).
Interesting hey?
It does mean that you are giving away to Google your site’s worth… Do major retail outlets allow consultants to analyse every step that their customers take - and then walk off with the data? Do you as a site owner, want to let google into your house like that?