Well the new 2012 Olympics logo is out! What a load of shit.... It looks like about 15 minutes of cutting out with the 'good scissors' followed by some coloring in with Dad's highlighters from work. For this, you can thank Wolff Olins - the worlds leading brand oriented something or other. Lets all help Google associate them with a total load of crap Update: A comment on Wired by 'Beep' remarked the logo looks a lot like... well ahem, let ...